MEET THE OWNER

Natalie Ann Russo obtained a Bachelor's degree in Fashion Merchandising with a Minor in Fashion Design in 2022, from Cazenovia College in Upstate New York. Natalie founded 11:11 Wasteland to express her passion for sustainable fashion with the hope of being a part of a bigger change. 

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"Many people ask why 11:11? 

1111 is one of the most powerful angel numbers. While it holds many different meanings to everyone, to me it symbolizes creativity, motivation, and innovation. angel numbers are often known as miracle numbers because they appear at just the right time. This is Basically what this business means to me. So much so, that it is tattooed on my arm! As a little girl, I remember sitting in the backseat of my mom's car waiting for the clock to turn to 11:11. Every time without fail, she would say "make a wish" and this was my wish. a place where I could share what I love with the world that I love. So thanks mom, my wish came true. <3" 

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XOXO- Natalie Russo 

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